The fendi bag is one of the most popular handbags in the world. Designed by Silvia Venturini Fendi in 1997, it has remained a fashion icon ever since. The oblong purse has a strap that’s just long enough to tuck it under the arm when hanging from the shoulder. The Baguette has been reinterpreted by Fendi in endless expressions of creativity, from sequined bags to styles featuring the brand’s signature FF motif.

Venturini Fendi joined the family business in 1994 as head of accessories for the company founded by her grandparents in 1925. Her sisters – Paola, Anna, Franca and Carla – also took on roles within the company overseeing furs, leathers and customer relations respectively.

She was instrumental in the transformation of the label. As a matriarch, Venturini Fendi’s influence was evident in her ability to cultivate a new generation of designers and instill a sense of heritage and legacy within the brand.

The resulting collaborations have created a diverse range of fendi bags that are loved by fashionistas around the world. From the sophisticated Peekaboo to the playful Mon Tresor, the fendi atelier has something for everyone. When shopping for an authentic Fendi piece, there are a few tell-tale signs that will ensure your purchase is the real thing. For instance, the FF logos on the metal hardware of an authentic piece should all align. You should also check the stitching for precision and pristine quality. Cheaper imitations will have sloppy, thick and bulky stitching. fendi bag

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